Top 5 Communication Apps in Bulgaria, Q3 2021: Performance Overview

In the third quarter of 2021, the leading communication apps in Bulgaria demonstrated diverse trends in downloads, revenue, and active user metrics. Here’s a closer look at the performance of the top five apps based on data from Sensor Tower.

Messenger from Meta Platforms, Inc. experienced a notable increase in weekly revenue, peaking at approximately $66 in the week of September 20. Weekly downloads saw fluctuations, reaching a high of around 16.7K in mid-August, while weekly active users showed a slight upward trend, ending the quarter at approximately 1.47M.

WhatsApp Messenger maintained modest weekly revenue, generally hovering around $5 to $8. The app's weekly downloads peaked at about 9K in mid-August. However, weekly active users saw a decline from around 1.22M at the start of the quarter to approximately 989K by the end of September.

Snapchat from Snap Inc. showed no revenue generation during this period. Weekly downloads remained relatively stable, with a peak of approximately 7.9K in mid-August. The app’s weekly active users demonstrated a steady increase, reaching around 559K by the end of September.

Rakuten Viber Messenger saw consistent weekly revenue growth, peaking at about $469 in the week of September 20. Weekly downloads peaked at around 10.1K in late September. The app's weekly active users showed a steady rise, ending the quarter at approximately 1.59M.

Telegram did not generate any revenue during the quarter. Weekly downloads saw a significant increase, peaking at approximately 9.1K in late September. Weekly active users remained stable, ending the quarter with around 292K users.

For more detailed insights and data, visit Sensor Tower.